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Is Social Advertising The Future of Madison Avenue?
Even as digital advertising is up (it’s no secret of the declining engagement within traditional), it is clear that consumers are not interested in repeating the same invasive advertising experience at...
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Musings from SXSWi 2013
Back a week, I’ve have had a bit of time to reflect on SXSW, here are the things that stood out for me from this years interactive festival. Creative Entrepreneurship vs. Marketing While it is hard to...
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Marketing in the moment.
As I head out for vacation I think about the priority of living in the moment. Marketers are learning to do more of this too. For a discipline historically built on planning, this is still something...
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The limits of social advertising.
What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital...
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‘We’ are the network now…
Is Social Media as a marketing tool simply the next stage of our marketing evolution and the ‘highest’ medium in which we now get to connect with the consumer? Advertising began as a form of marketing...
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Rising Stars! Digital Celebrities Rewrite the Rules of Fame.
It used to be that celebrity sat atop a pedestal, protected behind managers, publicists and their sacred talent agency walls. Celebrity was the product of scarcity, traditionally out of reach of their...
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Waking up to meditation instead of technology.
Far too many of us start our day, while still in bed, by reaching for our phones. What might start out as a lazy, luxurious excercise of checking the weather, news or our social feeds, soon turns into...
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Apple Music is a complete disaster.
I just wrote about how Apple may be blocking Spotify from working seamlessly with their hardware. I was worried that these type of tactics from Apple may give AppleMusic the upper hand. In some ways I...
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Google Alphabet Soup. Guide to all companies Google.
There has been so much discussion around the restructuring of Google I thought it would be helpful to post a complete list of all of the Google companies along with some key articles to better...
View ArticleThe growing influence of virtual Influencers…
You heard that right…virtual influencers are now not only being embraced, but significant investment is being poured into the category not only from the creator IP side, but brands are jumping...
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